Elsie Russell of 2 Chicks Home and Market
- E-Commerce Grant Recipient
- "In the Fall of 2019, we were part of a fire that happened downtown and had to relocate and had to pivot; and, unfortunately, in February 2020, COVID forced us to lock the front door. Then came along the DDA [E-commerce] grant opportunity and it was a game changer for us. We didn’t have anybody walking in our brick and mortar, so we really needed to go e-commerce. We did classes online, Zoom video classes, curbside pickup and virtual shopping. We were able to put a lot of our products on e-commerce, especially our creative lines, so folks could continue to shop. It added an additional stream of revenue that we really needed at the time and that we still benefit from today. If you have an opportunity to check out the E-Commerce Grant, you won’t be disappointed. I promise!"
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