Retail Market

Denison is seeking commercial developers, retail & restaurant prospects for underserved gaps. Current occupancy is very high. New lease space is needed for retail, restaurants and professional services.

Denison Primary Trade Area Population: 220,000+

$106,117,832 Total Current Leakage in Denison 10-Minute Drive Time
$31,037,391 Non-stores Retailers
$14,716,549 Clothing & Clothing Accessories Stores
$14,637,855 Home Centers
$14,165,272 General Merchandise Stores
$13,921,040 Gasoline Stations
$6,726,839 Grocery Stores
$6,461,316 Jewelry, Luggage, Leather Goods Stores
$4,451,570 Lawn/Garden Equipment/Supplies Stores
According to Retail Attractions, LLC: 10, 15, 30 Min. Denison Drive Time Report (PDF)

Denison’s robust Primary Trade Area includes: Grayson County (TX), Fannin County (TX), Bryan County (OK), and parts of other TX & OK counties along with major destinations: Lake Texoma, Choctaw Casino, North Texas Regional Airport, several colleges, and historic downtowns.

Denison aggressively pursues quality development opportunities! As a result, developers, businesses, public entities, and citizens have invested more than $400,000,000 in the past six years Moving Forward as Team Denison. The trend continues in 2019 with residential and commercial/retail development surging to serve Denison’s growing 220,000 trade area population.

  • Residential construction and new development at record levels
  • Permit activity as of March 2020  
  • Medical services regional hub is rapidly expanding
  • Retail and restaurant property occupancies near 100%
  • Downtown development and redevelopment is vibrant
Texoma Health Foundation Park with residential to the north

Residential Development

Three of Denison’s eight active housing developments are in Gateway Village which includes Fawn Meadow (photo above) along with Greenway Parks & Saddle Creek. Denison’s Builder Incentives and Renovation Incentive Grant Program have also spurred development city-wide. 2020 construction trends inside the Denison City Limits are on pace to deliver 200+ home and 128 apartment living units, and another 50+ SFR units outside the city limits inside the Denison (75020 and 75021) zip codes.

From 2015 to 2019 there were 1,099 more living units constructed in Denison than in the previous 5 years (’10-’14) resulting in a 13% population increase (3,000+) based on Denison’s 2010 Census. 

Residential additions recently built-out: Pioneer Estates, Pinnacle Park, & Woodland Park.

Active housing additions in Denison:

  • Summit Oaks
  • Waterloo Estates
  • Cold Creek
  • Fawn Meadow at Gateway Village (nearing build out)
  • Greenway Parks at Gateway Village
  • Saddle Creek at Gateway Village
  • The Arbors on Park Avenue (age restricted) - coming 2021
  • The Residences at Gateway Village, an upscale apartment development, (rendering below) is a 180 unit community opened in 2017 and is currently planning a 96-unit expansion.
  • Parkdale Villa Apartments (144 Units LMITC) opened in July 2018
  • Hyde Park Apartments (128 units) on Loy Lake Road will begin coming online in March 2020.
  • New Development: Westlake Townhomes (at SWC Crawford St & Lillis Lane) coming soon!

The Residence at Gateway Village: 180 units (phase 1) opened June 2017. Phase 2 (96 units) is under construction.

The Residence at Gateway Village drone photo

TMC Campus

Texoma Medical Center and Texomacare's New MOB site

Texoma Medical Center

Texoma Medical Center first opened its doors in 1965 as Memorial Hospital of Denison. In December 2009, TMC moved into a brand new eight-story replacement hospital at the intersection of US Hwy 75 and State Road 691 in Denison, TX. The hospital is located at the heart of the Texoma region, making healthcare easily accessible to anyone living in North Texas or Southern Oklahoma. Construction of the hospital made it one of the largest private investments in the history of Texoma. 800,000 sq ft of medical-related facilities have been built in and around the Texoma Medical Center campus including other service providers.

Over the years, TMC has grown from a community hospital into a regional healthcare provider delivering a broad range of advanced medical services for the people of Texoma. TMC is currently licensed for 414 beds, has 3,500 employees system wide, a medical staff of over 400 providers, and serves a primary market of over 233,000 people. TMC has seen continued growth year over year, and has achieved 70% market share.  

In 2018, TMC added a new $50M, four-story patient tower with an expanded emergency department, NICU, and additional ICU and Women’s Services beds. In early 2019, TMC began adding to the new tower with the construction of shelled 5th and 6th floors to accommodate future growth. Texoma Medical Center is dedicated to providing quality healthcare, delivering innovative services and exceeding the expectations of the patients they serve. Learn more about TMC’s community impact in TMC Community Profile (PDF).

Retail, Restaurant, Professional

Denison has limited commercial lease space available for retail, restaurant and professional prospects! TxDOT Traffic Counts (PDF) for the Highway 75 corridor in Denison are 60,000. Record-level residential construction activity along with impressive growth and development at Texoma Medical Center is driving demand for retail, restaurant, and professional office space. Denison stakeholders have vigorously invested over $400,000,000 since 2009 (PDF) and the return on investment has been tremendous. New housing starts and multi-family development are reflections of this investment in Denison. We need retail & restaurant development to catch up!

Downtown Denison Redevelopment

(Denison Main Street District) Over 500 properties make up Denison’s Historic Downtown District. Numerous new businesses, restaurants (like Rustico Restaurant, Best Burger Barn, The Railyard with the Green Growler), and Ivanhoe Ale Works brewery. See the Denison Live website for business listings and events like the Music on Main Summer Concert Series. Loft development is continuing an exciting downtown redevelopment trend with 51 lofts now downtown.

Denison Development Foundation is currently offering a 15% Matching Incentive (Destination Creation Grant) for destination developments including: restaurant, brewery, distillery, winery, and/or tasting room in the Downtown Denison Entertainment District. Ivanhoe Ale Works, Rustico restaurant and The Railyard/TRYincubator food court are the first Destination Incentive recipients.

Denison created Tax-Increment Reinvestment Zone #3 (The Downtown TIRZ) in December 2016 to fund an aggressive redevelopment effort. Check out Vision 2020 (PDF) to see some of the exciting projects ahead including the Designing Downtown Denison "D3 Streetscape" that has begun on the easternmost 3 blocks. Before/After examples below:

Downtown Denison Streetscape "Before" Picture

Downtown Denison Streetscape "After" Rendering

We look forward to hearing from you. Please call our office 903-464-0883 if you have any questions.